Business Strategy & Mindset Coach

HI, i'm anja

Your strategic partner in the wellness space

I’m a Business Strategist and Mindset Coach based in Vancouver, BC, supporting boutique Studio owners across the UK, Canada, Australia, and beyond. With a First-Class BSc in Marketing and experience scaling a fast-growing female healthtech company, I bring both big-picture thinking and grounded strategy to the work we do together.

But I’m not just someone who gets business — I get your world, too.

As a yoga teacher and coach, I know what it’s like to stand at the front of the room, build a community, and try to do all the things behind the scenes. I’ve felt the passion and the pressure — and I’ve seen how quickly exhuastion and frustraion creeps in when the business side doesn’t feel clear.

That’s why I do what I do.

Book a discovery call

My philosophy?

Authenticity is everything. You don’t need to be louder or flashier — you need to be clearer, more confident, and more connected to your purpose.
I help wellness founders market their Strudio in a way that feels real and sustainable — no gimmicks, no jargon, no “ick.” Just aligned messaging, smart strategy, and mindset support when you need it.

My role is part marketing mentor, part thinking partner, part gentle accountability coach. I’ll help you find the words, the structure, and the systems that work for you, so you can grow a business that feels just as good on the inside as it looks on the outside.

Because you’re not behind — you just haven’t had the right support yet.

Trained & Certified in marketing, business stratgy, coaching, yoga & Mindfulness